- Customer profiling focus less on typical demographics.
- (differences in geography, income, status, etc. do not necessarily split customers into different groups.)
- If you’d like to avoid the risk of focus too much on unnecessary demographic data of a persona, customer profiling is a good tool to use.
Goal: used to make key design decisions
How to get: condensed/organised from customer research
Timing to use:
Persona caters detailed demographic data which allows it to do run macro marketing campaign. While customer profiling can help a lot on creating for the specific touchpoint (website, kiosk, catalogue, etc.)