Customer profiling/persona

Difference

  • Customer profiling focus less on typical demographics.
  • (differences in geography, income, status, etc. do not necessarily split customers into different groups.)
  • If you’d like to avoid the risk of focus too much on unnecessary demographic data of a persona, customer profiling is a good tool to use.

Same

Goal: used to make key design decisions

How to get: condensed/organised from customer research

 

Timing to use:

Persona caters detailed demographic data which allows it to do run macro marketing campaign. While customer profiling can help a lot on creating for the specific touchpoint (website, kiosk, catalogue, etc.)

Ref: http://www.experienceux.co.uk/faqs/what-is-customer-profiling/

 

 

廣告

發表迴響

在下方填入你的資料或按右方圖示以社群網站登入:

WordPress.com 標誌

您的留言將使用 WordPress.com 帳號。 登出 /  變更 )

Google photo

您的留言將使用 Google 帳號。 登出 /  變更 )

Twitter picture

您的留言將使用 Twitter 帳號。 登出 /  變更 )

Facebook照片

您的留言將使用 Facebook 帳號。 登出 /  變更 )

連結到 %s