Customer profiling/persona


  • Customer profiling focus less on typical demographics.
  • (differences in geography, income, status, etc. do not necessarily split customers into different groups.)
  • If you’d like to avoid the risk of focus too much on unnecessary demographic data of a persona, customer profiling is a good tool to use.


Goal: used to make key design decisions

How to get: condensed/organised from customer research


Timing to use:

Persona caters detailed demographic data which allows it to do run macro marketing campaign. While customer profiling can help a lot on creating for the specific touchpoint (website, kiosk, catalogue, etc.)





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